Email Marketing Kya Hai Aur Isse Paise Kaise Kamaye 2023

Email Marketing kya hai? ek bahut hi powerful marketing pranali hai, jiske duara hum direct marketing ke saath digital marketing bhi kar.....

Email ke upyog se market mein aapke business's product aur service ko promote(badhava) karna, saath hi grahokon ke loyalty ko protsahit karata hai. Email marketing ek marketing karne ka tarika hai jisse aap aapke grahakon ko emails duara apne naye products,discount offers, aur service ke bare mein avagat kara sakte hai.

Aur aap darshak ko apne brand, brand ke values ke bare mein educate kar sakte hai. Agar aap brand ko badhana chahte hai ya koi bhi product sell karna chahte hai toh email marketing sabse lokpriy hai aur bahut hi prabhavit hai baki kisi bhi anye campaign marketing ke tulna mein.

So, agar aap aur bhi details mein janna chahte hai ki email marketing kya hai toh yah blog post aapke liye hai.

Email Marketing Kya Hai?

Ye email marketing ek bahut hi powerful marketing pranali hai, jiske duara hum marketing ke saath digital marketing bhi kar sakte hai, jismein hum mukhya roop mein email ko use karte hai apne business's product ya service ko promote karne ke liye.

Aur yah aapke customers ko aapke latest product ke bare mein avagat karane mein madad karti hai. Yah strategy ek bahut hi aham bhoomika nibhati hai aapke business ko aage badhane mein saath hi leads generation, brand awareness, relation banane mein, aur vibhinn prakar ke marketing emails ke madhyam se grahakon ko kharidari mein vyast rakhti hai.

Email marketing ek do tarfa business hai. So, long-term saphalta ke liye yah kuch professionals duara azmaya gya successful tarika jisse ki aap alag-alag format aur avasar ko email marketing mein use karke apne business ko aage badha sakte hai.

Email se naye grahakon ko swagat kare

Welcome email ek bahut hi important email jo ki har ek brand ko send karna chahiye. Yah sabse pehla email hota hai jo aapke subscribers aapse receive karta hai, welcome email sabse jyada chalne wali campaign hai kyun ki iske duara humein sabse jyada open rates praapt hote hai.

Newsletters ke duara grahokon ko paash(loop) mein rakhe

Yah regular emails aapko mauka deti hai aapke company, product, ya industry ke weekly,monthly news ko apne subscriber ke bich share karne ka. Yah ek bahut acha format hai apne naye customers reviews, naye updates, ya naye research ko audience saath share karne ka.

Special offers ke duara apne sales ko badhana

Sales ya special prachaar shuroo karte samay, email marketing aapke latest offer ko communicate karane ka fast aur prabhavi tarika hai. Aap behavioral targeting ka upyog karke, in emails ko personalize bhi kar sakte hai. Udaharan ke liye, grahokom ko bataye ki product jo unhen pasand hai vah sale par hai. Ya apne best customers ko unkee loyalty ke liye dhanyabad ke roop mein special discount bhejen.

Apne brand ke bare mein update bhejen

Shayad koi pasandida cheez ya event kisi tarah se badal rahi hai? Ya, shayad brand samaanya roop se badal raha hai? Email apne loyal subscriber ko informed rakhne ka ek shandar tarika hai. Jab customers kuch online kharidte hai toh email ke madhyam se order notification bhi aab expected hoti hai.

Actions ko inspire(prerit) karne ke liye reminders bhejen

Chhode gaye cart email campaigns, reminders bhejne ka ek accha udaharan hai jo kam karta hai. Jab koi online shopper apne cart mein koi item add karta hai, lekin janch nahi karta hai, toh yah automated emails unhen aapke site par wapas jaane ke liye aur chhode hue saman ko kharidne ke liye kahate hai. Product retargeting emails issi tarah kam karti hai.

Special avasaron mein subscriber ke sath juden

Bahut sare brand ab apne customers ko email bhejte hai kisi special occasions ko mark karne ke liye, jaise Birthday, anniversaries. Yah aapke customers aur subscribers ko special mahasoos karata hai jab aap unke liye vishesh roop se samagri taiyar karte hai.

Email Marketing Ke Fayde.

1. Aapke audience ke sath relationship banane mein email marketing madad karti hai aur aapke blog, social media, ya kahi aur jaha aap logon se milna chahte hai waha traffic bhejne mein bhi madad karti hai.
2. Aap apne email ko segment(bhag) kar sakte hai aur users, audience ko demographic duara lakshit kar sakte hai taki app keval un logon ko wohi message bhej sake jinhe ve dekhna chahte hai.
3. Email marketing aapko email marketing software ke upyog se sabse best performing message/sandesh ko identify karne ke liye kisi bhi vishay pankti par A/B test karne ki anumati deti hai.
4. Email marketing ke madhyam se pratyek grahak se baat kar sakte hai, aap unhe unke paristhitiyon ke hisab se milta julta content, offers, ya updates bhej sakte hai.
5. Aap unke chintaon ko ek sankshipt star par address kar sakte hai, aur aap apne content ko is tarah se darjee kar sakte hai jo unhe vyaktigat lagta hai.
6. Naye grahakon ko lubhane ke liye email sabse acha sadhan hai, aur purane grahakon ke prati loyalty banaye rakhne ke liye sabse acha upkaran hai.
7. Email bahumukhi hai, aap bahut kuch kar sakte hai aur bahut kuch kah sakte hai ek ache tarah se taiyar kiye gaye email campaign se. So, yah marketing, relationship building, aur customer badhane ke avasaron ko khol deti hai.

Email Marketing se paise Kaise Kamaye.

Jab bhi hum online paise kamane ki baat karte hai, toh jo sabse powerful tool hai online paise kamane ka uska nam hai email. Email marketing ka conversion rate sabse jyada hota hai anye kisi bhi marketing channel ke tulna mein.

Aapko yah sunkar hairani hogi ki email marketing 40% jayda prabhavit hai customers ko prapt karne mein than Facebook ya Twitter. Agar aap bhi chahte hai email marketing ke duara online paise kamana toh yah kuch proven(sabit kiya hua) tarike hai jinhe aap use karke acha amount earning kar sakte hai :

Product ya Service sell kare.

Agar aapke pas koi product ya service sell karne ke liye hai toh bahut achi baat hai, agar nahi hai toh tension mat lijiye yah aapka sabse pehla step hoga. Sell karne ke liye ek digital ya physical product ya service khojen. Bina product ya service promote kiye paisa kamana thori mushkil hai but namumkin nahi. 

Agar aap sure nahi hai ki kya cheez promote kare apne audience ko toh yah rahe kuch achi ideas.

• eBooks
• Training Guides
• Online Courses
• Private Virtual Coaching System
• Classes and Workshops
• Special Memberships

Affiliate Marketing.

Jaruri nahi hai ki paisa kamane ke liye aapko sirf aapka product ko hi sell karna hai, bajaye aap as a affiliate kam kar sakte hai aur dusro ke product ya service ko sell kar sakte hai aur badle mein aap commission kama sakte hai.

Isse pehle ki aap affiliate marketing suru kare aapko yah sunishchit karna hai ki aapka apne subscriber ke saath ek acha relationship ho, aap keval unhe un product ya service ki salah de jo unke ke liye sense rakhta ho anyatha ve aapko unsubscribe bhi kar sakte hai.

Apne exclusive products ya premium products ko Upsell Kare.

Len-den ke samay apne additional product ya service ko offer karne ke liye ya sell karne ke liye email marketing sabse behtarin avasar pradan karti hai. Agar simple shabd mein bolu toh, maan lo ki aap ek online guitar trainer hai aur aap ek free chord learning ka online course offer kar rahe hai.

Jab koi vyakti use download karega tab ek automated email ke duara us vyakti ko aapke additional guitar learning courses ki notification jayegi aur agar use courses ache lage toh vah vyakti use bhi download kar lega issi ko hi Upselling kahte hai.

FAQs

Q: Email marketing kya hota hai?

A: Email marketing ek digital marketing ka ek tarika hai jahan email ka use kiya jaata hai apne business ko promote karne ke liye. Email marketing se aap apne existing customers ko updates, offers aur new products ke baare me inform kar sakte hai.

Q: Email marketing kaise kaam karta hai?

A: Email marketing kaam karta hai jaise ki aap ek email list banaate hai jisme aapke customers aur potential customers ke email address hote hai. Fir aap unhe regular interval me emails bhejte hai, jisme aap apne products, services, offers ya updates ke baare me bataate hai. Isse aap apne customers ko engage kar sakte hai aur apni sales ko increase kar sakte hai.

Q: Email marketing ke fayde kya hai?

A: Email marketing kaafi faydemand hota hai. Isse aap apne customers ke saath direct communication kar sakte hai aur unhe updates aur offers ki jaankari de sakte hai. Isse aap apne brand ko promote kar sakte hai, traffic increase kar sakte hai aur apne sales ko boost kar sakte hai. Iske alava, email marketing kaafi affordable aur effective hai compared to traditional marketing methods.

Q: Email marketing ke liye email list kaise banaye?

A: Email list banane ke liye aap apne website par subscribe form laga sakte hai jahan users apna email address enter kar sakte hai. Iske alava aap social media platforms ka bhi use kar sakte hai jahan aap apne audience ke email address collect kar sakte hai. Lekin email list banate waqt, GDPR aur CAN-SPAM jaise rules aur regulations ka dhyaan rakhe.

Q: Email marketing ke liye email subject line kaise likhe?

A: Email subject line kaafi important hota hai kyunki yeh users ko attract karne ke liye pahla impression hota hai. Isliye email subject line catchy aur interesting hona chahiye. Iske liye aap question puch sakte hai, numbers ka use kar sakte hai aur emojis ka bhi use kar sakte hai. Lekin subject line ko overhype ya misleading na banaye.

Q: Email marketing ke liye email content kaise likhe?

A: Email content aapke brand aur audience ke baare me hona chahiye. Isme aap apne product ya service ke baare me bata sakte hai, offers aur discounts ke baare me inform kar sakte hai, ya fir apne customers ke feedback ya testimonials share kar sakte hai. Isme aap short aur simple sentences ka use kare aur ek clear call-to-action add kare.

Q: Email marketing ke liye kab aur kitni emails bheje?

A: Email frequency ko aap apne audience ke behavior aur preference ke according set kare. Agar aap daily emails bhejenge to users ko spam ki feeling ho sakti hai aur agar aap bahut kam frequency me bhejenge to users ko aapki brand ki yaad nahi rahegi. Isliye, aap email analytics ka use kare aur apne email frequency ko optimize kare.